The New Fashion Trend For Spring 2010

The 2010 spring trend has already arrived whether you have noticed it from talk shows such as Oprah, Martha Stewart or even Tyra, the new savvy trend is present. The new lavish styles range from young ladies fashion to plus size women clothing. The spring color street style has been focusing on the colors aqua blue and turquoise. 2009 summer fashion focused profoundly on the street style colors pink and brown. Therefore; 2009 fashion trend had a huge explosion of pink and brown you could have attended summer events whether a wedding or a family reunion the patterns used was the fashion colors pink and brown whether bridesmaid dresses or decorative cups and plates. However the fashion guide may presents itself the individual still sets the style of fashion and you can completely choose your own or walk through the mall of some top department stores for interesting ideas.

Another new fashion that is set to take off for the 2010 spring trend is the fashionable headband. Ordinarily the headband is a strip of fabric worn on the forehead to keep the hair in place or used in exercise activities to absorb sweat. However; the fashion guide has considered this an exclusive accessory. The headbands are unique because some are plain with a favorite color like turquoise while others are decorated with sequence or glitter. Apparently this is the most stylish accessory to enhance your blouse or printed tee due to the rhinestone headband which is already being spotted in every jewelry store and top departments store. A rhinestone headband also ads creativity to a jean jacket that has rhinestones included on it as well. When wearing a rhinestone headband compliment it with a matching bracelet whether it’s a silver bracelet cuff or gold bracelet, adding jewelry will really garnish your look and will make you standout.

When it comes to jewelry or ornaments you are eager to add that little extra flare to bring out your dress or to enhance your hair style. Jewelry is used for many reasons some may even feel odd or out of place if they don’t have on their watch or earrings. The addition of jewelry generally sets off an outfit and adds zest and style. The 2010 spring trend has recommended the different colors of pearls concerning fashionable earrings, necklaces and rings, while some may prefer white or cream, pearls is a favorite. The newest pearls that will add a beautiful addition is the light bronze pears which will pair well with a more conservative look for spring 2010.

When mentioning what is the 2010 spring trend shades of makeup concerning lipstick or eye shadow and find a foundation or shade that blends well with your skin. Some females choose not to wear a powdered or sheer form of make up because of all the effort or they want to be natural instead. However; there are some who only choose to wear lipstick with matching eye shadow or blush on the cheeks instead. Today there are so many products to choose from whether you are interested in picking up something quick from the drug store or supermarket or if you grab the latest fashion color from the beauty counter from the an end department sore. The choice is simply up to you but when consulting an expert like Mary Kay or Avon; they have a direct sense for style and know the color that fits you best.

Since spring 2010 is already here take it upon yourself to explore new fashion trends like wearing printed tees to express yourself or even wearing fashionable flip flaps covered in glitter the choice is simply up to you.

We are avid about posting the latest fashion and trends that are all around us here in Isle of Palms, SC. Find out more at []

Getting ready for the long hot Summer months in the Middle East can often call for a visit to a hair removal clinic, the majority of which offering the latest techniques can be found centrally in Dubai. I think the best way in making an outfit yours is by accessorizing. They’re the finishing touch of each outfit and throughout the years, my handbag and jewelry collection has grown and one of my favorite places to buy them is from this online boutique. Whether it’s a Rebecca Minkoff clutch (I got a second because loved the first one so much) or my brand new Gorjana necklace in gold, i always make sure I'm accessorized before walking out the door. This Kinga Clutch is one of my favorites. While pre-booking is not a must for passengers leaving the airport, it is always a good option worth your consideration. Limos and taxis are always available at the terminals, and they will leave only when you are ready to go. Toronto Airport Limo can book your pre-arranging limo or taxi to pick you up to and from Toronto Pearson Airport. Toronto Is a very big city and if your are a new visitor you must hire Limo Airport Toronto for your transportations needs.

How a New Fashion Company Was Able to Secure a Successful Launch

You’re a new fashion company that just launched but find yourself lost in the middle of the massive sea of competition. What’s your strategy for a successful launch? How do you intend on making your clothing line successful? Do you even have a viable fashion marketing plan that will serve as your blueprint, and not just a fashion marketing plan but one comprehensive enough to include a viable distribution and sales strategy? Even if you’ve developed a viable fashion marketing plan, what’s your action plan for sustainability and ensure that your brand remains relevant in the fashion world and continues to grow and deepen its brand influence? The fashion industry is one of many complexities and without a thorough understanding of it, it’s easy to get lost in the middle of that massive sea.

This case study below highlights a typical marketing strategy for introducing a new fashion brand with the objectives of increasing exposure, distribution, and demand.


Launching a startup fashion brand in an already cluttered fashion industry


To successfully launch and uniquely position the new clothing line, create a distinct value proposition that drives sales, and deepen the distribution channels.


Develop a comprehensive marketing plan to strategize the national launch.
Develop a tradeshow marketing plan as part of the sales & retail placement strategy.
Secure product placement, celebrity endorsements, and media placement. Media is the driving force for increasing exposure for your fashion brand
Coordinate a series of high profile events & fashion shows as part of the branding outreach strategy.
Form strategic partnerships with retailers for placement.

Fabiola Fleuranvil,

N.Y.L.A. Entertainment Group

Music Promotions | Fashion Marketing | Entertainment PR

Email: [email protected]

Web: []

Phone: (404) 437-0078

New Food Product Development – The Need of the Time

New product development is vital to meet the growing demands of customers. In order to reach higher levels in business, a firm whichever it may be, has to go on updating and creating new products. However good the products are, they reach a stage from where it cannot progress. A business firm has to keep vigil to recognize the drop of demand in their products and introduce newer products which meets the requirements of existing time.

Change is an inevitable and natural process. Innovation is indispensable for growth. Change occurs in every field. Our expectations and our needs keep on changing. We do not follow the food habits we followed twenty five years back. In order to cater to the needs of customer’s new food product development is inevitable.

New food product development is based on consumer demands. Studies are conducted by organizations which deal with food products to understand the various characteristics about their consumer, so that they can produce new food products to meet the needs. Business firms which deal with food will need an efficient food management scheme. Food Management discussions should be conducted in varied levels to improve business for organizations and make them capable for new food product development.

A firm reaps more profits by inventing new products. New product development can be categorized in to two. The first category occupies new discoveries which bring out new products which has new uses for them. The second category creates products based on marketing needs. Most such products will be renewed or improved versions of an existing product. Changes occur in all human related fields and activities. Requirement of education, our concept of entertainment, fashion, eating habits etc go on changing endlessly. What is suitable for today is outdated for tomorrow.

New product development does not happen in a single day. It needs time and research. The process is a long procedure. An idea is created to match consumer needs and then the idea is converted in to concept. Evaluation is conducted to know the traits of the product and the product feasibility. Product cost is then calculated. Next step is obtaining feed back from customers, which is very important. Profit evaluation comes next, after which a sample product is created. The sample has to be marketed and necessary alterations made.

Production of the product begins after a final analysis of logistics along with production needs and the requirements of resources. Marketing techniques like advertisements should be done in a proper way to promote sales. Attractive packing promotes sales.

Brand identity is very important when you launch a new product. You have to strengthen the brand by structural brand design. A good structural brand design is found to effect customer purchase behavior positively. It helps companies to achieve goals thus resulting in good profits. This is the reason for big companies spending a huge amount for structural brand design.

Once all the above mentioned procedures are completed, then you can launch your new product to the market.

Garment Accessory and Quality of Garment Acessories as Per New Fashion Trends In India

Fashion trends of India

In the starting stage Indian garment sector was colorless and not much fashionable. But now it is totally changed. Now garment accessory manufacturer has to run their business as per new fashion trends by applying innovating new stylish ideas and fashionable trends in their products.

Types and Categories of Garment Accessories

Garment accessories have their own importance to give fashionable and trendy look to the fabric and other products. Some of the popular Garment Accessory products are …

Laces: – Laces provides beautiful look to fabrics and add ad extra beauty to that. Some types of laces are Cotton laces, Elastic Laces and Plain Laces.

Trims:- Satin trims, Organza trim, Multi color trim, Knitted Trims, Beaded Trims, Bedding Trim, Cotton Trims, Elastic and Jacquard Trims.

Tapes and Ribbons: – big range of tapes and ribbons are available such as Bedding tapes, Cotton tapes, Cotton jacquard tapes, Curing and wrapping tapes, Elastic tapes, Jacquard name tapes, Jacquard Tapes, Knitted tapes, Multi color tapes, Organza tapes, Satin tapes and Grosgrain ribbons

Cords: – Cords are being used by various industries at very large scale such as footwear industry, leather bag industry, shoes and clothing industry. Variety of cords are Draw Cords, Drawstrings, Jacquard Name Draw cords, Leather cords, Braided leather cords, Flat leather cords, Rounded leather cords, Cotton draw cords.

Webbings: – Webbings are substitute of rope and widely used by different industry. It needs to be more durable. Webbings are available in numbers of color, designs and size as per industry requirement. Some kinds of webbings are Plastic Webbings, Polyester Webbings, Elastic webbings, Rigid Webbings, Nylon Webbings, Polypropylene Webbing, Reflective webbing, Cotton webbing.

Belts: – Belts is a kind of Garment Accessory that created a trend of fashion. It is used in Cargo; Jeans, Shirts and other kinds of man and women wears. Apart it belts they also provide safety in form of seat belt. The types of belts are Cargo belt, Worn out belt, Jute belt, and seat belts.

Customization in Garment Accessory

Customization in these garment accessories is required by every industry as per their need and new fashion trends. Customization can be of many types such as color, size, pattern and design. Customization in these Narrow Fabrics and garments accessories may have some problem such as sizing defects, color defects, designs and patter defects so manufacturer and buyer both needs to be very careful at the time of specification for their requirements.

Quality importance

Quality is more important for customer satisfaction. Good quality increases demand and value of products. It creates reputation and goodwill for garment accessory manufacturer.
We at Garment Accessory India understand value of your money and offer excellent quality products.

Having a “Better Mousetrap” Is Not Enough to Propel a New Consumer Product to Success

This past week I reviewed a new skin care concept. My product development and consumer product marketing consulting firm reviews hundreds of projects in numerous categories each year. Many are presented in ways similar to this anti-aging range of topical creams and lotions: incomplete and poorly.

We always ask the same question of the entrepreneur: “what is unique about your product? What differentiates it from the competition”? It is amazing how many times we hear almost the same answers: “my ingredients are the best. Or, we have a better formula. Or, we have designed a better mousetrap”.

Here is the issue that virtually every entrepreneur or inventor must address in order to be successful: while competing in an incredibly cluttered and frenetic marketplace, how do you create separation from competitors that enables your consumer product to receive attention and generate sales traction?

Your product might actually have the best ingredients, recipe, construction, or design. You may truly have built the best mousetrap. However, unless you can convey the items unique selling proposition (USP) to buyers the product will not break through. There are very few product categories from pet products to gourmet food to toys and games to fashion to jewelry and so many more that are not controlled by established multi-national companies and brands that support their products with huge marketing budgets. Few start-up companies, entrepreneurs or inventors enjoy this luxury.

Despite the competition and the hurdles that are inevitably placed before any new product working to achieve sales and marketing success, successes do happen. And they happen with surprising regularity. What lessons and actions must be applied in order to not just design a better mousetrap, but to sell and prosper from the invention?

The biggest flaw we see in most new consumer product concepts and presentations is that the owner has taken shortcuts. Due diligence has been skirted. The business plan (if there is one) is not thoroughly vetted. Production costs and dead net cost of goods is but a guess. Source of supply and manufacturing have been given short shrift. No thought has been given to creating a solid sales model or customizing a marketing strategy. Prototypes are not professionally prepared.

The most egregious element that first time entrepreneurs discount is defining clearly their USP. The ability to find and detail a slight hole in a mature, huge product category is essential for a product to succeed. The world does not need any more perfume, cosmetics, shoes, DIY products, sporting goods or house wares, unless the new products offer a different feature and consumer benefit that can be targeted, detailed and readily understood.

This is where narrative and marketing become crucial. Consider a fictional example from the gourmet food space. Let’s say the female entrepreneur wants to start a cookie business. Her neighbors tell her that she makes the best cookies in the world. This gives her the confidence and impetus to plunge ahead. She starts making and attempting to market and sell her yummy cookies.

Unfortunately, they don’t sell well at first. What can she do to kick-start sales? How does she overcome the edge that industrial bakers selling to big-box retailers enjoy? She could tell an artisan production story. She might consider organizing a cookie club. She could focus sales efforts on creating customized cookie programs for group and school fundraising programs. Leasing a mall kiosk, sampling and retailing assortments and gift boxes might be the niche she can best utilize. Warren Buffet’s Mrs. See’s Candies has utilized this strategy to great success. The strategy options are endless.

The skin care line we reviewed this week was built around a specific active ingredient. It is a very good skin care, anti-wrinkle, anti-aging raw material, but it is already being commercialized by a number of other large brands. Creating a proprietary process niche for harvesting and/or handling the ingredient may be a way to create brand separation. Another step could be a pro-active application program. Proof of better performance by demonstrating a quantifiable faster dermal improvement could be part of the answer.

Simply stating that a product is made from argan oil, tea tree oil, olive oil, etc. And is therefore the best item in the space does not mean much if you cannot provide a USP. When seeking retail distribution, investment from venture capital, strategic alliances, international distributors or partners the inability to detail a tight set of features and benefits that can readily be recognized as the USP that differentiates your consumer product or service from competitors is the kiss of death. Do not dismiss the importance of this element in creating your business plan and opportunity.

by: Geoff Ficke

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. ( ) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

Fashion Production Across the Globe

The term “fashion” generally refers to a popular practice or style in the areas of clothing, makeup, accessories, footwear and so on. However, when considered in a strict sense, fashion mainly refers to the trend in dresses or the kind of attires and apparels people put on. The issues of style and design have a lot to play when looking at fashion across the globe. Fashion production has continued to be a moving trend all over the world. Several kinds of fashion attires are all over the place. Fashion trends keep coming onboard on yearly basis. The fashion enterprise is indeed an interesting aspect of business that is generating waves across the world.

Fashion productions are thriving all over the world. Different kinds of fashion products have continued to be produced by many companies across the globe. The fashion industry is always a beehive of activities in almost every nation of the world.

Actually, the fashion industry is a modern age product. This is a fact since most clothing materials were custom made prior to the mid 19th century. Before the advent of the fashion industry, people only made use of handmade and homemade clothing materials. Such materials were made by local tailors and other dressmakers in those days.

However, the dawn of 20th century marked the beginning of new inventions in the fashion industry. Diverse kinds of modern technological tools were introduced. Different kinds of sewing machines, threads and other tools came onboard. There’s also the development of the factory system of production which gave rise to the establishment of many fashion industries across the globe. Big fashion companies started making waves in various countries. This gave rise to the production of quality fashion attires, apparels and other clothing materials.

Today, mass production of fashion wears is the order of the day. There’s the proliferation of fashion industries, companies, wholesale outlets, retail outlets and so on. Different kinds of fashion wears are now produced in diverse patterns. Diverse kinds of approaches are also being used in the production process.

The bulk of fashion production activities as it pertain to the fashion industry actually started in the European and American continents. However, it has now assumed an international status. Fashion is now a highly globalized industry which is found in every continent of the world. Some fashion wears and products can be designed in one country while they are eventually produced in another country. Such fashion products are also imported or exported across the globe after the production process.

Meanwhile different kinds of approaches are being used in the modern day fashion production. There’s the production of raw materials such as textiles, fibers, fur and leather. There’s also the production of different kinds of fashion products by manufacturers, contractors and fashion designers. Different kinds of styles and designs are also used in the production process.

Finally, fashion production has also attained another great height with the invention of the internet technology. Today, several fashion producers operate their business online. Lots of fashion products are now sold online. This has continued to change the face of the fashion enterprise across the globe.

Hilary Umeoka is a prolific writer

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New Fashion Fenugreek

Fenugreek is a herb and a legume therefore is high in protein and makes a good ingredient in many vegetarian dishes but the herb goes further than that. Fenugreek is the new fashion herb not just for food but as an alternative medicine and many other things

Fenugreek’s history goes back to the ancient world where the Egyptians used to stuff the dead. The Greeks and Romans used it as feed for their cattle which is where the name came from meaning Greek hay.

Its characteristics are that it grow up to a metre in height with light green leaves and small white flowers and is an annual which means it has to be grown fresh from seed each year. The seeds are small and flat and very aromatic with a bitter taste. Although native to the Mediterranean and western Asia regions it is now cultivated around the world and still grown as animal feed in many area.

Prior to being cooked fenugreek seeds are not pleasant giving a very bitter taste. To get rid of this the seeds need to be roasted and then ground to reduce this harsh bitterness. Fenugreek seed extract is used in rum flavorings and is the main flavour in imitation maple syrup. The herb is used in breads in north Africa and the ground seeds, can transform bland vegetarian dishes. Also good in marinades.

Young shoots of fenugreek with other green leaved salads such as lettuce and watercress provide a lovely salad treat. The seeds are also used in many baked produce, ice cream and even chewing gum and soft drinks. Little is know about the fact that the seeds can be used as a coffee substitute if roasted and ground.

Fenugreek used to be used as a yellow dye but that seems to have died out in recent years. The leaves can be dried out and used as an insect repellent.

If ground and turned into a paste by adding sugar and oil this has been used by women to gain weight fast in regions where fat women are valued more than thin. There is a strong connection between fenugreek seeds and the production of steroids in turn this can be used for the treatment of sex hormones with many medicines connected with this in veterinary practices and genre.

In modern times some of the traditional uses of fenugreek have disappeared, but one area, which is more popular than ever is that it aids natural breast enhancement. This undoubtedly is the new fashion and will no doubt gain more recognition as more natural sources of treatment for this are looked into. In less terms of vanity, it has been found that it not be taken during pregnancy as encourages menstruation, but postnatal, it is a well know safe way to stimulate the flow of breast milk.

Finally, some advice on storage. The seeds should be stored in a cool, dry place and best to be used before they reach 6 months.

Martin Miller-Yianni



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2015 May Be the Year to Try Out New Fashion Brands

If you have been paying attention to the US national spending trends on clothing since 2011 you will notice that there has been some interesting changes in how the US, along with the rest of the world, shops for clothing. According to the US Department of Labor Statistics the Average Annual expenditures on Apparel shopping had been declining steadily since the 2011 annual average of $1,740 to a low point in 2013 annual average of $1,604, but in mid-2014 US apparel spending bounced back to annual average of $1,706 and is expected to continue to increase. During those same years a rebound trend was noticed in US made clothing which resulted in a 6.2% increase in sales.

Along with that The American Apparel & Footwear Association (AAFA) President and CEO Juanita D. Duggan announced in January/2015, “apparel and footwear contributed a record $361 billion to the U.S. economy in 2013, a bigger contribution than new cars, alcohol, toys, or practically any other industry.”

So what does all this mean exactly? Are we spending less but now have more clothes? Is the American clothing manufacturing industry back on top? Well not really, even with the record breaking increase 97% of all apparel sold in the US is still imported. What it does mean is that consumers are out there spending again and are buying more products. The recession mixed things up in all industries and as we continue to bounce back from it, more and more fashion trends get moved around in the mix. A new economy brings in new opportunities for new ideas, new brands and new designs to enter the picture.

But was this shifting in the fashion industry by accident or by design? Interestingly enough in early June/2015 during an agricultural forum held by the World Trade Organization the US accused China for the surging polyester content of wardrobes the world over as they claimed China has been stockpiling huge amounts of cotton for years which has led to “an increase in the use of polyester to the detriment of all cotton-producing countries.”

Other accusations said were that China is paying out huge subsidies to its cotton sector, about $5.1 billion in the 2013-2014 growing season. Between these outlays and its stockpiling, China is causing cotton prices to plunge on the international market altogether.

But is that the only reason prices have fallen? Maybe not, as China also cut back on its cotton imports which left much more cotton for the rest of the world to purchase and they also improved their polyester’s quality over the years thanks to declining oil prices, which would make polyester cheaper as China exports massive amounts of.

So what does this mean for the consumer? Well regardless of the country relations there is one thing that is evident, as clothing materials have gotten cheaper the quality for lesser known brands have gotten better. This has opened up the door for other international countries to sell their products to world consumers, such as the small up trend of the South American ‘Butt-lift’ jeans, which have found a market in Canada, Australia and certain parts of the US.

Another trend that has been seen is lesser known brands have benefitted from this quality increase which allows them to openly compete with bigger brands. Smaller brands also experienced a large growth in Google searches between mid-2014 and mid-2015 like; Cello Jeans (68% average search increase in 12 months), GJG Denim (31% average search increase in 12 months), Flying Monkey Jeans (86% average search increase in 12 months) and Silver Diva Jeans (24% average search increase in 12 months).

So what are you waiting for? Try a new bold or fierce brand today and open up your wardrobe to the new Fashion possibilities as 2015 promises to be the year of fashion trend changes.

Summer is a great time to show your style and experiment with colors and patterns. Styling your staple summer items is fun and it’s a great opportunity to explore where your personal style can go if you’re willing to get creative. Many online stores out there have bulk selections but a few have premium selections at affordable prices, like Fierce Berry for example with the motto “Be fiery, be bold, be fierce” it just asks you to challenge your fashion selections with a fiery, bold and fierce twist found at So pick one of these 5 great summer clothing items and get creative!

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Fierce Berry Fashion Blog

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Tips on Marketing a New Fashion Design

The fashion and design industry is one of the fastest growing industries in the world. One of the reasons why this industry is ever changing is the fact that people are always willing to adopt new fashion designs after a short period of time has elapsed. In addition, people are often coerced to change their clothes by the prevailing weather pattern. These and many other factors account for the dynamic nature of the clothing and design industry. Suppose you have just come up with a new clothing design, how can you market it? This is the question that is asked by a good number of designers. In general, it is not easy to promote a newly designed piece of clothing. But, the information below will obviously prove to be helpful.

Take Advantage of Press Releases:
After you are satisfied with your current design, the next step is to let the world know about it. You can use a variety of methods to achieve this goal. But, press releases have always proven to be helpful. Let the world know about your product through the use of press releases. All you have to do is to look for media agencies that have the potential to capture the attention of a good number of people. Through the use of such media agencies, you will be able to reach your marketing goals. You can use this method to promote any kind of product including a tank top, a lace and a blouse.

You Can Use Design Magazines:
There are certain magazines that are willing to advertise new designs on the market. This is often done as soon as a particular design has been made official. As a designer behind a particular piece of clothing, you are supposed to submit your designs as early as possible. Some magazines promote new clothing designs for free, while others do it at minimal cost. It is entirely up to you to weigh the options available before you.

The Use of Beauty Pageants Has Also Proven to Be Viable:
In some cases, beauty pageants may prove to be a viable choice. This is because such competitions attract a lot of spectators from all walks of life. For as long as your choice of the competition is a reliable one, you will achieve your marketing goals. But, you have to ensure that you sign up for a reputable beauty pageant. In order to achieve this, you have to take your time to look for beauty and fashion competitions that attract a large audience of spectators and fashion based business entities. This will enable you to sell your new designs easily.

You Can Also Use The Online Marketing Techniques
The internet has proven to be a very reliable platform for advertising any kind of product. This is because there are many online marketing tools that you can take advantage of. For example, you can use online publishing sites and even search optimisation techniques. On the other hand, there are many high profile online based boutiques whose sites you can use to advertise your new designs.

For more information over Women’s Fashionable Casual Wear Long SleeveSolid Color Blouse, please Visit Us – Solid Color Blouse!

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Gen Art: A Fashion Organization That New Fashion Designers Need To Know About!

Are you a new fashion designer who is looking for new ways to develop and promote your fashion collection, while gaining exposure to some of the fashion industry’s most respected movers and shakers? If so, you definitely should read on to learn more about this organization!

One of the most challenging aspects of becoming a fashion designer is having the right connections. As a new designer, it’s key that you have access to fashion buyers, boutique owners, and amazing photographers to help you to launch your new fashion collections.

Gen Art is a popular arts organization that focuses on developing and showcasing the skills and talents of up & coming fashion designers, artists, musicians and film-makers. The organization provides new fashion designers with an opportunity to showcase their work to a credible audience of tastemakers & fashion industry leaders.

The management of Gen Art has recently decided to re-launch their “Fresh Faces in Fashion” Program, which is partially responsible for the rise of the careers of some of today’s hottest young fashion designers, such as Zac Posen, Geren Ford, Rebecca Taylor, Vena Cava & Phillip Lim.

Gen Art has re-organized its organization and has big plans to help develop new fashion designers by providing them with the support required to show their fashion designs on the runway. Gen Art’s “Fresh Faces in Fashion” Program will also teach designers how to build successful fashion lines and get product distribution, while providing priceless exposure to some of the biggest names in the fashion industry! The organization will soon be seeking designers to join their spring 2012 “Fresh Faces in Fashion” Program!

Elizabeth Shaffer, Gen Art’s Co-President, stated that “We want to be able to introduce designers who may not be ready to show on the runway but are well on their way. We can provide guidance early on and get them out there. You can still sell and create signature pieces online and develop an online following before you’re ready to show on the runway.” The newly relaunched “Fresh Faces in Fashion” sounds like a perfect launching pad for new designers!

When the fashion program was initially introduced in 1995, social media was pretty much non-existent and online shopping was unheard of. With the “Fresh Faces in Fashion” program being re-launched, Gen Art will maximize social media usage and various e-commerce vehicles to aid in building the careers of the fashionistas that they decide to take under their wings.

Krista Carter
Author & Fashion Buyer

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